Why Is Print Still Important?
When consulting with MarketSmart clients we encourage marketing in both digital and print.
As the digital world keeps growing, you may wonder if your print collateral is making an impact. According to Two Sides North America — an independent, non-profit organization — 88 percent of Americans believe they understand, retain or use information better when they read it in print.
Therefore, when deciding on your marketing plans, creating a brochure or other print collateral should be a serious consideration.
Here are more results of the survey:
- 80 percent have a clear preference for reading complicated materials in print versus 13 percent for computer screens and 3 percent for smartphones.
- 67 percent think it’s important to “switch off” and enjoy printed books and magazines, including 69 percent of 18-24 year olds.