With the rise of online marketing through social media, Google ads and websites, you may wonder how print marketing fits in to your marketing strategy.

According to experts, in 2022, print marketing was still dominating the medium for business.

It has continued to play a powerful role in marketing, and here are four reasons why.

1.) Print Is tangible. People love something in their hands. According to studies, paper-based marketing lightens up parts of the brain more than digital marketing. High quality print images stimulate the visual senses making it crucial for brand associations and recollection. 

2.) Print Is Customizable. You can customize the designs, layouts and content to match your company’s specific service or product that you are marketing. This allows you to create brand awareness, as well unique and engaging print items to capture the attention of your target market.

3) Print has a longer shelf life. This means that your printed items, such as brochures, mouse pads, note pads and catalogs will circulate reaching a wider audience for a longer period of time.

4.) Print works with digital. Direct mail is known for high conversion rates; and when direct mail is paired with digital ads, conversion rates are 28% higher, according to marketing reports. One way to do this is by using a QR code. You can add a QR code to your brochure, business card, postcard or other print materials you choose. The QR code can link directly to your website, social media or even Google reviews.