Keep Track of Your Calls

Why Use Call Tracking in Your Tow Marketing Strategy?

If you're wondering whether call tracking can be an effective addition to your tow marketing strategy, it's important to consider all the ways that it can benefit you. Call tracking can help you consolidate data and keep track of your business in many different ways:

• Track Strategies: Call tracking gives you the information you need to understand which marketing strategies are giving you the best return on your investment, allowing you to better target and refine your marketing. You can assign unique phone numbers to different advertising and marketing avenues so you can determine which ads are bringing in the most profit, allowing you to target your efforts into strategies that work best.
• Save Money: If you're trying to manage your advertising spending, call tracking can help. In addition to targeting your efforts on strategies that work, you can determine which demographics your customers fall into or which types of tow service they prefer. This allows you to target your advertising as effectively as possible.
• Determine Peak Call Hours: Call tracking allows you to track data, including peak call times, so you can more efficiently schedule your staff. Having enough tow truck drivers available can be a matter of safety as well as making good business sense.
• Improve Efficiency: Using call tracking allows you to forward calls to the pertinent staff members quickly and painlessly. When a customer needs tow service, time is of the essence. Allowing your incoming calls to quickly reach the right people is the best course of action.

If you are looking for a tool to refine your SEO and other internet marketing strategies to improve your tow company marketing campaign, our call tracking services can help. Reach out to us today to learn more!