Content plays a key role in what makes a website searchable. It informs search engines that your website is up, active, and, most importantly, relevant. Google even has a specific set of factors for your website to measure its “freshness” such as how often it’s updated, the size of updates, and the last time you made an update. These factors are what indicate that your website is of importance.

Not sure if your website needs to be updated? Look for these signs: 

- You haven’t added new content in a month.

- Your site navigation isn't intuitive.

- You can’t recall when you last updated the homepage. 

- It's not mobile-optimized or -responsive.

- Your web traffic is stagnant or declining. 

If any of these describe your website, don’t fear, MarketSmart is here to help! For more information on website marketing contact Carol Snelling at 407-706-6795 or email sales@towtimesmag.com.