5 Things Google Wants to See on Your Website

When it comes to steering more traffic to your website, there’s nothing more powerful than Google’s search engine. There are some very specific things the search giant looks for to determine whether to show your website to people, and if you don’t meet those requirements your chances of showing up as a top listing is slim to none. Therefore, here are five things Google looks for :

1.) Responsive or Mobile-friendly design

About 51.3% of global website visits come from smartphones and tablets. If your website doesn’t have a mobile version, you could miss out on over half of your potential website traffic.

2.)  High click-through rates and fast load times

Once people do click over to your website, it’s important to have fast page load times. About 53% of mobile pages are abandoned if they take longer than 3 seconds to load, but the average page takes about 19 seconds.

3.)  Thorough sitemaps

Sitemaps help your website’s visitors and Google’s searchers to easily find information on your site. Ultimately, that translates into a better search engine rank for your business.  

4.)  Relevant metadata

Pages that include photos and video but don’t have descriptions and alt tags may be exactly what someone is searching for, but without these valuable pieces of information Google can’t tell that it’s relevant.

5.)  Useful content

Your site’s content needs to have useful information. By focusing on enhancing the visitors experience, the people visiting your website are reading it, staying there longer as well as clicking through the website. Remember, the more people that click away, the less useful Google thinks your website is.

Access Innovative SEO for Towing Companies

If you own a towing company, the team at MarketSmart can help! We proudly serve the hardworking professionals leading the towing industry. Through various digital marketing approaches, we can help you build and maintain an online presence. We make sure your company is part of the search results when someone finds themselves in need of your work. We implement various strategies on your website to produce optimal results and solidify your company's standing on the web.

Contact Our Tow Marketing Specialists to Request Assistance

Once you're ready to gain online visibility, don't waste another moment. Simply contact one of the knowledgeable representatives at MarketSmart! For years, our certified team members have continued to provide the very latest in SEO for towing companies. After we perform a full analysis of your current website, we'll administer the necessary updates to ensure your site starts rising through the Google rankings. Even if you're in the market for towing website design services, our staff will remain by your side throughout each phase of the creation process. Have no doubt, we've made it easier than ever to access innovative tow company marketing services!