Thinking About Updating Your Company Brochure?
SHOWING OFF YOUR BIG, BEAUTIFUL TRUCKS IS A NO-BRAINER, BUT WHAT ABOUT THE CONTENT?
Here are three tips on how to create brochure content that will support your website content and increase sales.
1. Give customers a reason to keep it. Include pertinent information such as the different services you offer. Consider adding tips such as driving in bad weather, when to rotate tires or battery tips. This will encourage readers to keep the brochure, or share it with others.
2. Be short, sweet and to the point. Too much detail on your equipment may lose a reader’s interest. Keep to what applies to their needs such as having the right equipment for the job, what kind of vehicles you can service, etc.
3. Require action. No matter the content of your brochure, you want the reader to respond. Make sure your phone number, website and email are easy to read. Use directives such as see us on Facebook or visit our website.