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Marketing Tips

A marketing plan provides a guideline for your company to follow when trying to reach clients. Here are some MarketSmart tips to get you thinking.

Warm Up Your Clients This Holiday Season

The holiday season is a great time to market your company to regular customers and attract new ones. Warm up your clients with these tips: Add a personal touch by sending holiday cards to your customers. Invite the community to visit Santa at your business. Set up a photo booth for kid’s photos with Santa. Hand out treats to customers when you service their vehicles – candies, candy canes or other small stocking stuffers. Print…

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Online Reviews Can Increase Your Business

Word-of-mouth advertising for local businesses has transformed into online reviews. For a towing company that means today’s consumer is more online savvy as 71 percent of the American population uses a smartphone and 45 percent of those users check online reviews. This can impact a towing company significantly when potential customers are looking for your services online. Interestingly, MarketSmart clients have stated that using online reviews on their websites has boosted the volume of calls…

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Marketing to Your Existing Customers

Many companies are so focused on lead generation - generating interest in their product or service to gain new customers - they may overlook marketing to their existing customers. Marketing and lead generation are not the same thing. Marketing is keeping your brand in front of an audience, whether it be a new or existing audience. Keeping in contact with regular customers is a proven, cost effective way to boost sales, and your opportunity to…

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Thinking About Updating Your Company Brochure?

SHOWING OFF YOUR BIG, BEAUTIFUL TRUCKS IS A NO-BRAINER, BUT WHAT ABOUT THE CONTENT? Here are three tips on how to create brochure content that will support your website content and increase sales. 1. Give customers a reason to keep it. Include pertinent information such as the different services you offer. Consider adding tips such as driving in bad weather, when to rotate tires or battery tips. This will encourage readers to keep the brochure,…

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