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Marketing Tips

A marketing plan provides a guideline for your company to follow when trying to reach clients. Here are some MarketSmart tips to get you thinking.

The Power of a Press Release

Never underestimate the power of a press release. Marketing experts agree that distributing press releases is a tried-and-still-true marketing method that is cost-effective and, when releases are picked up by multiple publications and online sources, can generate a wealth of online attention to your business or service. Press releases are semi-short, quick, and to the point. They provide enough information about your business to ignite a spark of interest that will hopefully bring in new,…

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Supporting Your Community

Supporting your local community is a great idea that offers many marketing opportunities. Create your own event — safety awareness campaigns, fundraisers, open houses, touch-a-truck and so on. Promote the events on your website and Facebook page and encourage customers to support them. And don’t forget to invite your local media and give away your promotional items. When getting involved with your community, take into consideration local charities and organizations. Team up with them in putting together…

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Sending Monthly Newsletters

Want to try something different to keep a relationship with your customers? Create a monthly newsletter-style e-mail that provides something of value. Here are some good tips: Keep it at one page and make sure to put a few fun things in the mix. Be creative. Items you can include could be a safety tip, an interesting story about your company, even a recipe geared towards the season. Make it interesting and you’ll provide your…

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